Tools and Expertise Used
A newly launched publishing company, who had experience in creating adventure books around Wild Swimming and Walking were keen to increase their online presence offering an e-commerce store for book sales, alongside articles from the book writers. Alongside this they needed to increase their newsletter sign ups, and convert people visiting their site into buyers.
We started by using a new website theme in WordPress. Some new plugins were coded to work in the way Wild Things required. We put into place keyword rich content pages, prominent newsletter sign-ups and beautifully written articles by the authors of the best selling books on offer.
Behind the scenes there were regular back-ups and security updates and website improvements as and where required. This included the option to allow single chapter downloads to draw in the buyer to buy the full book, and having options to buy digitally and in paperback.
We also created digital books, making sure the format was beautifully laid out for each book type (ie Kindle). We were asked to fact check the information (for example, map co-ordinates) in both the digital and paperback books, alongside the newly created app.